There was a time when a man's word was his bond. Sadly, to some those sacred ideals may now seem a remnant of the distant past no longer common or even needed in today’s world. Fortunately, there are still those among us who still hold the ideals of sacred honor, a man’s word, the strength of his resolve, the faith of his convictions, and personal courage, in the highest regard. In them, those ideals still reside and live on.

These are the Uncommon Men and Women among us. And for their presence, we are all the better for it. They live by a code. It is a code we should all live by. The Code of Strength and Honor. The code of the Uncommon Man.

Strength is not only defined by physical prowess. There is strength of convictions, strength of character, and the cornerstone of all good behavior, moral strength.

Honor defines your honesty, your word, your loyalty to friends, and the courage to lead by example, ideals still held in the highest regard by a select few. The Emerson family is known for both honoring and living those ideals – every day in every way. which brings us to the reason for Emerson's “Strength and Honor Straight Kentucky Bourbon.”